Post-mortem
Why we killed our SaaS at $12K MRR (a post-mortem)
Cadence reached $12,400 in MRR with 140 accounts and an up-and-to-the-right graph — then the founders shut it down on purpose. This is the post-mortem of the most dangerous number in startups: too much to walk away from, too little to live on. The retention they didn't track, the customer they optimized for and shouldn't have, the fork they took too late, and the unusually honest way they ended it.
10 min read4