Lessons
A 90-day post-mortem of a failed AI app launch
The app worked. The demo hit 140,000 views and 412 people signed up on launch day. Ninety days later: 11 paying users, ~$209 MRR, and an $8,000 monthly burn. This is the boring middle where AI products actually die — the retention cliff the launch hid, the month spent building the wrong thing, the five user calls that came too late, and the specific trap of an AI demo that's too good to be true.
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